![]() ![]() Whether donors are on the home page or ten pages into your blog, it should never take them longer than a few seconds to find a way to give. ![]() ![]() With this in mind, donation buttons should be easy to find no matter where someone is on your organization’s website. Website design can make or break a nonprofit’s success. ![]() Keep reading for tips on where to place it, ways to brand it and how to draw the eye of potential donors. Just connect it to the page where your donation form lives and ta-da! you’re all set. Now you’re ready to create a donation button! Most website builders let you choose where you want to place a button and what you want it to say. Place your donation button on your website For one example of how this works, check out this how-to guide. To connect them, simply select your payment processor using the donation form builder. Payment processors link your website with your organization’s bank account-giving donors peace of mind that their gift is secure and going to the right place. Connect your donation form to your payment processor Give your donation form a custom look!ĭid you know that custom donation pages drive more donations than generic ones ? The importance of website design applies even to your donation form-after all, it plays a front and center role in a fundraising campaign!Ībove and beyond making it easy to fill out, make sure your donation form matches your website in both branding and written style. Try our 60-day free trial and see for yourself. Most nonprofit website builders make accepting donations a snap! Built-in tools like a donation form gadget are a quick way to add this functionalityįor example, WildApricot makes it easy to build your nonprofit website (as quickly as in one day!) with donation form gadgets built in. Once a donor clicks the donation button, they’ll need to fill out a few more details to complete their gift-their name, payment information, amount, etc. Either way, having a focused destination with a clear call-to-action is key to enticing donors to giveįollow these four steps to get donations flowing through your website. Four Steps to Creating a Donation Button on your WebsiteĪ donation button on your website is only one step on the road to taking donations!ĭepending on the type of campaign, you might choose to build a dedicated donation website or have a custom donation page on your nonprofit’s website. Who doesn’t want that kind of boost? Let’s talk about how to create and place your donation button to get those kinds of results. One study showed that a well-placed donation button can increase donation rates up to 190% -that’s almost double! Do Donation Buttons Work?ĭonation buttons are a form of call to action that invite potential donors to engage more deeply with your nonprofit’s mission. (For more on donation pages, read on!) It’s both a useful function on your website and a handy reminder that your organization relies on community support. Let’s dive into some best practices when it comes to making your donation button easy on the eyes and enticing to click! Donation Button BasicsĪ donation button links donors directly from a nonprofit’s website or social media page to a secure donation page. That’s why it’s important that donors who land on your organization’s website can quickly identify a clear path to giving! Whether you’re running a limited-time donation campaign or accepting donations year-round, a donation button reminds donors to renew their support-and makes it easy peasy for them to give. ![]()
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